That One Couplethat one couple
jess & nelson

Married, 35 years of design between us, one shared calendar.

In the wise words of Paula Abdul, “We come together ’cause opposites attract.” One of us designs it, one of us builds it, and you work with both from the first call to long after launch.

Jess and Nelson sitting on a couch with their laptops

Jessica Cruz-Abalos

brand + design

Identity, art direction and the parts of a project that decide how it feels. She runs discovery, sets the visual system, and is the one who will tell you honestly when an idea is not working.

Nelson Abalos Jr.

web + development

Everything that has to actually run. Front-end builds, CMS architecture, apps on both stores, and the search and answer-engine work that decides whether any of it gets found.

what we care about

We happily serve women- and minority-owned businesses and creatives in tech.

01

Senior work, always

The two people who pitch you are the two who do the work. Nothing gets handed down after kickoff.

02

Plain answers

Fixed scope, written price, honest timeline. If we are the wrong fit we say so on the first call.

03

In it for the long run

Launch is the middle of the project, not the end. Most of our clients stay on with us afterwards.

receipts

2026 Muse Creative Awards
Gold
2026 Muse Creative Awards
combined design experience
35 yrs
combined design experience
projects shipped since 2016
80+
projects shipped since 2016
apps live on both stores
iOS + Android
apps live on both stores

off the clock

(socially introverted, mostly)